What do we mean by our "6 Zeros"? We're committed to eliminating six specific categories of additives. Here’s what we leave out, and why it matters for your pet's health.

Decoding Our "Promise of 6 Zeros"

0 Grain

he digestive tracts of cats and dogs are not naturally designed to efficiently digest grains like corn and wheat.

By removing grains, we minimize common allergy triggers, reducing issues like soft stool and itchy skin, allowing your pet to return to their carnivorous nature.

0 Gums

Food gums (like Carrageenan) are often used to create the artificial appearance of a thick, meaty texture in pet food.

We refuse to use gums to eliminate the risk of potential intestinal inflammation, ensuring that every smooth bite comes from real, natural meat juices.

0 Meat Meal

"Fresh Meat" and "Meat Meal" are worlds apart. Meat meal is a highly rendered product that has lost a significant amount of its natural nutrients and flavor.

We insist on using fresh meat to ensure your pet receives the highest quality, first-pass animal protein for more complete nutrition.

0 Attractants

Chemical attractants act like "fast food," conditioning pets to lose interest in natural foods and become picky eaters.

We avoid artificial attractants to protect your pet's natural palate. When you use superior ingredients, their own aroma is more than enough.

0 Antibiotic

Antibiotic residues in meat ingredients can contribute to the development of drug-resistant "superbugs" with long-term consumption.

We eliminate the risk of drug residue from the source, safeguarding your pet's own immune system and gut microbiome.

0 Hormones

Exogenous growth hormones can interfere with a pet's delicate endocrine system, impacting their natural development.

We ensure every nutrient supports the body's natural rhythm of healthy growth, avoiding unnecessary developmental risks.

Our "Art of Subtraction" in Practice

Our commitment to "free-from" forces us to embrace more sophisticated craft challenges.

Our_Craft_of_Texture

Our Craft for Texture

Instead of relying on gums, we study the emulsification properties of meat proteins under specific temperatures and pressures. Through precise process control, we allow the meat's own binding properties and juices to naturally combine, creating our signature velvet texture. This path is slower and more challenging, but the result is infinitely purer.

Visual is for reference only. The final product has been rigorously tested and developed.

Our_Craft_of_Flavor

Our Craft for Flavor

We obsessively pursue the natural art of the "Maillard Reaction." Through exquisite control of time and temperature, we transform the sugars and amino acids within our New Zealand meat sources into complex, aromatic flavor molecules. This aroma comes from real ingredients, not a lab.

Visual is for reference only. The final product has been rigorously tested and developed.

In a world that solves problems by adding more, we believe in a different answer.

We believe in the Art of Subtraction, for it is what lets the essence of New Zealand's precious ingredients truly shine.