• NATURE MAGIC Manufacturer
     

    New Zealand's Largest Wet Pet Food Producer

    Petfood NZ Ltd. stands as New Zealand's largest and most technologically advanced producer of wet pet food. Its world-class production facilities and capacity are not only leading in its home country but have also made it the trusted choice for numerous top-tier global brands.
  • PetfoodNZ Manufacture
     

    The Choice of Top-Tier Brands

    For years, Petfood NZ has been the long-term manufacturing partner for premier international brands such as Ziwipeak, K9 Natural, and Zeal. This portfolio proves that its production processes and quality control systems have met the world's most stringent standards. NATURE MAGIC is born from this same origin of quality.
  • PetfoodNZ‘s Own Brand Nature_Magic
     

    The Significance of an In-House Brand

    As Petfood NZ's own in-house brand, NATURE MAGIC represents the highest degree of control, from raw material sourcing and formulation R&D to final production oversight. This "blood relationship" ensures our brand philosophy is executed with 100% integrity, providing an uncompromising commitment to quality for your pet that distinguishes us from standard contract manufacturing partnerships.

A 14-Year Safety Record with Zero Recalls

  • Our Certificate

    The Value of "Zero Recalls"

    In the pet food industry, a product recall is the ultimate test of a brand's integrity. Our partner's 14-year, globally-spanning "zero-recall" history is the most powerful testament to the stability of its quality control and the rigor of its processes.

  • PETFOODNZ Certified

    A Five-Million-Dollar Vote of Confidence:

    This is more than a number; it's a quantifiable commercial commitment. Our production facility is backed by up to $5 million in food safety liability insurance, a security that stems from our absolute confidence in the safety of our own products.

Continuously verified by the world's strictest regulators.

International Certifications & Standards

  • FernMark

    FernMark Licence

    The Official Mark of New Zealand

    This is New Zealand's highest official seal of approval. Granted by the New Zealand government, the FernMark is your assurance that our brand and products are authentically from New Zealand and meet all governmental standards. It is a national-level endorsement of our credibility and our pure "New Zealand DNA."

  • FDA

    FDA

    U.S. Food and Drug Administration

    Our production facility and processes adhere to the strict regulations of the FDA, ensuring our food safety and hygiene standards are comparable to those for human food production.

  • HACCP

    HACCP

    Hazard Analysis and Critical Control Points

    We implement the HACCP food safety management system, using scientific analysis to identify, prevent, and control all potential biological, chemical, and physical hazards during production, minimizing all risks.

  • AAFCO Certified

    AAFCO

    The Association of American Feed Control Officials

    All of our main meal recipes meet or exceed the nutritional standards established by AAFCO for all life stages of cats and dogs, ensuring complete and balanced nutrition.

  • CE

    CE

    Conformité Européenne

    The CE mark signifies that our products meet the European Union's comprehensive legal requirements for safety, health, environmental, and consumer protection. This certification affirms our product quality has met the standards for entry into the European market.

  • MPI

    MPI

    New Zealand Ministry for Primary Industries

    As New Zealand's official regulatory body, MPI certification ensures that all our raw material sourcing and production processes comply with New Zealand's rigorous export standards, achieving full farm-to-bowl traceability.

A Commitment Born from Passion

Meet our partners at Petfood NZ. Watch the video to feel their deep love for the land of New Zealand, and see how that passion translates into the uncompromising quality in every can.